Keys to Write the Perfect Post for Your Blog
Do you use any methods when writing a post? What is known as ‘quality content’ refers not only to the level of content we create but also to everything that happens behind the scenes.
To create a good publication, it is exceptionally important to learn how to manage it effectively to achieve the success of your brand. That is why today we are going to talk about the steps to write the perfect post for your blog.
Planning and organization are two of the most important ingredients you need. Without them, you may find yourself with various problems such as poor SEO optimization of your page, lack of content for your social networks, and little influence on your potential customers. To overcome these challenges, collaborating with local SEO experts can help ensure your content reaches your target audience and improves your brand’s visibility..
The whole process can be a bit arduous at first, but we encourage you to take a look at what we tell you today so that, little by little, you will get the hang of it.
How To Write the Perfect Post
Are you excited to start your first blog post and get it up and running at full throttle? But how? Today we bring you 8 steps to write the perfect post for your blog, achieve the success of your brand and improve the quality of your Content Marketing Strategy. The excuses are over. Keep reading!
Address Your Audience
The first tip for you to start with your task of completing the 8 steps to write the perfect blog post is to know how to address your readers. Many people often overlook the first step and it turns out that it is the most important.
Before starting to write your first post, it is essential to thoroughly understand our target, that is, our target audience. We understand that with the creation of your brand, you will have already carried out a market study to find out who your potential customers are. Well, those are the ones you have to address in your articles.
You should ask yourself questions like the ones shown below. How does my audience behave? What is my target audience interested in reading? What can I write about to get leads?
For example, if your audience is millennials, you should use a much more informal and personal tone in your posts. In addition to using many images and videos, they are very used to using visual applications, such as Instagram or, more recently, TikTok.
Think Carefully About the First Post You Are Going to Publish
Before you start writing, it is essential that you think about the idea you want to start with a couple of times. You can start with a topic that is quite general about your sector or your brand so as not to get your fingers caught. If you’re unsure where to begin, considering professional content writing services could help you craft engaging and well-structured articles from the start.
What we most recommend is that you start with a publication that talks about the history of your company, your goals, your values as a brand, etc. So that you apply an emotional part to your project, regardless of whether your readers already knew you beforehand or not.
In the beginning, it is totally normal that it costs you a little more to come up with ideas. You can always be inspired by other blogs similar to yours, and over time, we guarantee that new, unique, and attractive topics will come to mind.
Structure The Content of Your Post
Once you know what you are going to talk about in your post, it is important that you think about the structure that your publication will follow. Sometimes, blog posts can have so much information that they even overwhelm your readers. The trick is to organize the text in such a way that the user is not intimidated by the length or number of words. You can do it in various ways. Our favorites: the lists. They give agility to the text and convey the feeling that everything is much more structured.
You can also divide your post into different sections, separating each one with its respective titles and subtitles, which are known in WordPress as H1, H2, H3, etc. It is a perfect way to stimulate reading. We advise you to make a draft of the structure of your article before you start writing. This way, you will know in advance which points you want to cover and the best order to do it.
We recommend that you always try to place several titles and subtitles, so that the text can breathe, and the reader’s view too. Of course, we always recommend that the different sections do not exceed around 300 words so as not to saturate the user with so much text together.
Don’t forget to enter from time to time the keywords by which your potential customers can find you in Google search engines. Try to distribute them evenly throughout your publication, in addition to looking for synonyms. Article organization is one of the most essential steps in writing the perfect blog post.
Write An Attractive Introduction
The most important thing in a post is the introduction, it is the decisive moment where your user will decide whether to continue reading or leave your page. That time interval is made up of only a few seconds because you have to put all the meat on the grill so as not to lose your reader. And how to do it? Catching their attention in the first few lines.
You can do this in a variety of ways, such as by telling a story, even a joke, empathizing with your reader, or capturing them with meaningful data. In the following paragraphs is when you can begin to tell him the purpose of the publication of that day and encourage him to continue reading when he realizes that you can solve doubts or questions. It is extremely important to establish that connection, even some intimacy, from the beginning.
Take Advantage of The Power to Question
A good post should always challenge the reader, in this way you will get their attention and create a special connection with them. Depending on the sector in which you move, this strategy may have more or less play. But if your brand is part of a more informal industry, such as fashion for the younger generation or a restaurant in a city entertainment area, it allows you much more freedom in this regard.
By speaking directly to your user, you will make them feel comfortable, that you understand them and that you know what they need. You already have it practically won if you play your cards well at that moment. One of the actions that work best to effectively question your reader is to ask him questions that you know he is asking. Another option would be to encourage with the words and throughout the post, a more emotional part to move the interior of your client. Don’t be afraid and try different ways until you get the right way to do it!
Make Your Post Attractive
Without a doubt, one of the most important steps to write the perfect post for your blog. Everything enters our eyes first, even a blog post. Once you have in your head the idea you have of the topic you want to deal with and the structure of your article, it is time to take your imagination for a walk and get creative. Without a doubt, the funniest part!
Personalize your post in such a way that you convey to your readers the values of your brand, and not only with words. It sounds silly, but it’s also important to choose a visually appealing and relevant image for your post. Today, images are everything. Hence the success of applications like Instagram.
Both the featured image, which will be the first thing your user sees in the post, and the photographs that you incorporate throughout the text. Enter several, since you will be providing air to your post and it will be a moment of respite for the user, but do not saturate your reader either.
About 4 or 5 images would be the right number, also depending on the length of your post. If you need us to help you with this issue, here we leave you a link to a post where we reveal how to overcome writer’s block. Check it out!
You can also incorporate other elements that will attract the attention of your visitors, such as GIFs or videos. They usually give the posts a very fun and original touch. Little things that make a difference.
Use CTA’s Or Calls to Action
Do you want these steps to write the perfect post for your blog to get your potential clients? During or at the end of each post, it is essential that you insert some Call to Action (or calls to action) to draw the attention of your reader and invite him to perform any type of action you need.
Examples of CTAs? Subscribing to your blog, subscribing to your newsletter, downloading some kind of e-book, signing up for a webinar, reading a news story, etc. It is a very good way to win a potential client, offering information or content with added value.
You can also introduce at the end of each post, links to other publications with similar content, so that the user remains interested and browsing your website.
Check The Post as Many Times as Necessary
And last but not least… Before publishing your post, review it as many times as necessary. Very important! The best thing you can do is ask someone else to read your text. Sometimes, we ourselves do not notice details that we may have missed, such as misspellings. Remember: four eyes see more than two.
Also review the other elements that make up a post, such as the featured image. It sounds silly, but we also often overlook checking that both external and internal links are correct. Many times, it can happen that the link directs the user to another page that is not correct or that is directly broken.
If you’re still a bit giddy to jump into the pool and start your blog, don’t worry. If you want us to help you with the organization and content of your posts, do not hesitate to contact our team of professionals.
Contact us at VoxGhostwriting: we will be happy to help you.
